Dubai Cares, a philanthropic organization launched by by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, is dedicated to improve children’s access to quality primary education in developing countries.

Xpanse was selected to be the design partner for their Ramadan 2011 Campaign which focused on under privileged girls’ education – to guarantee universal primary education and to promote gender equality.

Our task involved designing a 3D animated TV Commercial under the guidance of Dubai Cares. We had to create the character of Yasmine, a girl struggling to overcome a difficult life without education. Finally getting an opportunity to go to school, her life now takes a new turn and provides her with health, income, family and security. This ad also featured the talents of our interns for 2011 Ishfaq Zaman and Brandon Fernandes.

We encourage everyone to support this noble initiative which is changing thousands of lives every year.

 

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