iShop_bodymage What do you get when you take a great idea and are given a free-reign to bring it into existence? Inspired work.For IShopaholic, we had to conceptualize a brand new identity for this shopping app. We also had to design and develop a website linking the app database to the site, design the initial UX for the app and create print ads for the papers.We were also in charge of managing their social media for the launch and devised a competition to create brand awareness. A short and effective 3-month social media campaign in early 2011 to introduce this new brand quickly pushed it to popularity in the Gulf region.

 

iShopaholic’s launch campaign made it one of the most downloaded iPhone apps on the Apple app store in the GCC at the time. We conducted a month-long social media competition on Facebook and Twitter where we invited everyone to come up with clever responses to why they consider themselves an IShopaholic. This resulted in hundreds of entries, over 6000 Facebook likes and several thousand followers on twitter.

The mascot design needed to have an instant appeal to the target users. The design had to be adaptable to many formats: stand out as an icon in the App Store, be prominent online on the web site and make for an eye catching advert in print in the newspapers. ishop_body