iShopaholic’s launch campaign made it one of the most downloaded iPhone apps on the Apple app store in the GCC at the time. We conducted a month-long social media competition on Facebook and Twitter where we invited everyone to come up with clever responses to why they consider themselves an IShopaholic. This resulted in hundreds of entries, over 6000 Facebook likes and several thousand followers on twitter.
The mascot design needed to have an instant appeal to the target users. The design had to be adaptable to many formats: stand out as an icon in the App Store, be prominent online on the web site and make for an eye catching advert in print in the newspapers.