Xpanse is proud to support the Emirati Cinema Campaign, an initiative by renowned Emirati Director Nawaf Al Janahi. The vision of the campaign is to promote the presence of the Emirati film movement in the UAE society, by promoting only one phrase – “Emirati Cinema”.

To officially kick-start this campaign an animation had to be produced quickly within a week. We thought of a motion graphics solution within After Effects which wouldn’t require many days to render.

The layout of the whole composition was created in Illustrator and parts of it were individually animated. We then had a virtual 3D camera pan across the whole composition. The voice over and music compostion by Taha Al Ajami was provided by the client and helped speed things up.

You can support this initiative here:

Help fund this campaign on Aflamnah: